Apple announced yesterday their iPad – “another revolutionary product.” Yeah, it’s going to be another cool gadget that I wish I had but am too cheap to get. But even more interesting to me than the product was the email that accompanied it.Yes, that’s right, the email.

I do a lot of email design in my career, so I love it when emails are simple, to the point and usable. This email is extremely simple. One main image, one sentence of text, one button. They don’t tell you the price, the features, the specs… none of that stuff. If you want to know more about that, you click through.

So many times I want the emails I design to be this simple. I get frustrated when they get bigger and bigger, but is it possible to make all email blasts this simple? Can an email newsletter be this simple?

Side note: take a look at this email without images enabled. It loses a lot of its glamour. At first I thought this was a huge drawback, but now I’m thinking it might not be as big a problem since Apple’s audience probably has images defaulted to show or at least knows how to display images.

Also on John’s posterous