I was checking the weather today and usually I ignore web ads, as do most people. However, this ad caught my eye because of its (bad) design.

A couple questions came to mind:

• Who designs these? Is it merely something done for a quick buck, or does the designer feel they have arrived at the pinnacle of their career when creating this? Just curious…
• Why the picture of the old, angry man? Is he “surprised at how much he can save?” Is he angry about the “US government… housing relief program?” Has he “mistakenly” eaten too many bananas and is now “surprised” at how constipated he is? I fail to see the connection.
• Are people checking the weather the prime audience for refinancing their home? I don’t think so. I would think the money would be spent better on another site, at least a house-oriented site.

Also on John’s posterous