Microsoft branding, another strike

Microsoft is at it again. Microsoft Office 2010 is coming out with an "updated" look and logo.

To me, this really isn't that bad of a design. Armin over at Brand New somewhat agrees:

There isn’t much to say about the updated Microsoft Office logo, except that it’s not that bad. Or better yet: It could have been worse. The yellow to orange gradient is fairly nice, the typography remains uninspired and the counter space of the logo is well considered. The shading is pretty rudimentary, but it reduces remarkably well. All in all, if they had stopped there, the update would have passed without much harm.

One of the major tests I like to apply to any logo is drawing it in the sand. If you can draw a logo in the sand with a stick (quickly), then you've got something going. If you can't, it's probably too complicated. This logo could definitely hold up to this test. Furthermore, the typography looks good to me. Not the best I've seen, but it's not hideous as one might expect. So you might expect this level of design to be carried over into the icons, but…

Yep, not all that great. I've used Office off/on for several years, and I'm already confused as to why there are three applications that all have the "P" icon.

To keep from rewriting Armin's review, check out his more detailed review; he's spot on.

Also on John’s posterous

Give your two cents