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Video Design
Dallas Market Center Collateral
Outdoor Living shared showroom promo vid, DMC →
Produced for the sales team to be used as a promotional tool while selling space in the Outdoor Living shared showroom
Gourmet Market shared showroom promo vid, DMC →
Produced for the sales team to be used as a promotional tool while selling space in the Gourmet Market shared showroom
GlobalTex promo vid, GlobalTex →
Produced with footage from the April show to be used as a promotional tool for the leasing team; GlobalTex: LA International Textile & Sourcing Fair
PBJ promo vid, DMC →
Produced for the show development team for use in selling the upcoming show, Preview for Baby and Juvenile
Brand America, Student Design Contest
Brand America supporting material, Vimeo →
In this contest, the task was to create a new brand for America. I entered and placed second. If you’re interested, check out my brand america entry.
I heart pretty movies
If you're like me and you like pretty, colorful video work, you should check out this music video:
Mia Doi Todd "Open Your Heart" dir. Michel Gondry
Mia Doi Todd "Open Your Heart" dir. Michel Gondry
Also on John’s posterous
The best part of the iPad… the email.
Apple announced yesterday their iPad – “another revolutionary product.” Yeah, it’s going to be another cool gadget that I wish I had but am too cheap to get. But even more interesting to me than the product was the email that accompanied it.Yes, that’s right, the email.
I do a lot of email design in my career, so I love it when emails are simple, to the point and usable. This email is extremely simple. One main image, one sentence of text, one button. They don’t tell you the price, the features, the specs… none of that stuff. If you want to know more about that, you click through.
So many times I want the emails I design to be this simple. I get frustrated when they get bigger and bigger, but is it possible to make all email blasts this simple? Can an email newsletter be this simple?
Side note: take a look at this email without images enabled. It loses a lot of its glamour. At first I thought this was a huge drawback, but now I’m thinking it might not be as big a problem since Apple’s audience probably has images defaulted to show or at least knows how to display images.
Also on John’s posterous
Microsoft branding, another strike
Microsoft is at it again. Microsoft Office 2010 is coming out with an "updated" look and logo.
To me, this really isn't that bad of a design. Armin over at Brand New somewhat agrees:
To me, this really isn't that bad of a design. Armin over at Brand New somewhat agrees:
There isn’t much to say about the updated Microsoft Office logo, except that it’s not that bad. Or better yet: It could have been worse. The yellow to orange gradient is fairly nice, the typography remains uninspired and the counter space of the logo is well considered. The shading is pretty rudimentary, but it reduces remarkably well. All in all, if they had stopped there, the update would have passed without much harm.
One of the major tests I like to apply to any logo is drawing it in the sand. If you can draw a logo in the sand with a stick (quickly), then you've got something going. If you can't, it's probably too complicated. This logo could definitely hold up to this test. Furthermore, the typography looks good to me. Not the best I've seen, but it's not hideous as one might expect. So you might expect this level of design to be carried over into the icons, but…
Yep, not all that great. I've used Office off/on for several years, and I'm already confused as to why there are three applications that all have the "P" icon.
To keep from rewriting Armin's review, check out his more detailed review; he's spot on.
Yep, not all that great. I've used Office off/on for several years, and I'm already confused as to why there are three applications that all have the "P" icon.
To keep from rewriting Armin's review, check out his more detailed review; he's spot on. Also on John’s posterous
About John Keese
I was born and raised in Albuquerque, NM. My collegiate career brought me to Texas where I attended The University of Texas at Dallas. I completed my studies there by receiving my MFA in Arts and Technology.
My life is devoted first to serving my God*; because of Him and His Son Jesus Christ, I have a new life. Second, my life is devoted to my wife, Bobbi. We are currently in our second year of marriage and I love her more and more each day. We have one child on the way (June 24?) and we can’t wait for him to come out! Find out why I won’t beat you with the Bible →
My next priorities are work, soccer, ultimate frisbee, snowboarding, rock climbing, making art, joking around, trying to learn something new, paintball, softball — you know, all the good stuff. If you’re ever in the Dallas area, shoot me an email and I’ll be happy to help you out.
I am currently employed at the Dallas Market Center where my title is “Multimedia Designer.” Before working at DMC, I freelanced and went to school. I “specialize” in web design, graphic design, interactive design and multimedia design. I continue to freelance and am always looking for new projects. Drop me a line if you need something.
Résumé
Below is an edited version, and my full résumé (pdf) is always available. Read the rest of this entry »